First Major Phase

The first major phase involves identifying parameters that are considered relevant to Thorr Cruiser. The first important parameter to be considered here involves Thorr Cruiser contemporariness. Thorr Cruiser should not be treated as modern though there are some few people who might be interested in purchasing it. Contemporariness should therefore be treated as an important parameter for Thorr Cruiser. One of the most important solutions is to always make sure that the price has been maintained, the publicity of the bike has been carried out through internet and Hollywood film and relevant financial services. It should be noted that the intended customization will most likely fail unless there are clear perceptible differences in Thorr Cruiser repositioned bike.

The new bike ought to have some differences in power, design, steering and controls. In other words, the average user should clearly perceive the bike as different, and this should be after it has been repositioned. If the repackaged product happens to be perceived as being distinctly different and is also repositioned using service offering, price, Hollywood/internet advertising, quality engineering as well as financial services, the expected results would be a highly successful repositioning particularly for its contemporariness.

The second most important phase involves deciding whether to reposition the old Thorr Cruiser or to just come up with a new motorcycle on the basis of the analysis carried out. On analysis, Thorr Cruiser was found not to be distinctly identified from its competitors, and as a result has been losses and worse still is the fact that customers were not coming back. Perceptions associated with Thorr Cruiser were creating a huge financial drawback on the company, which was causing a loss in market share. The question that was therefore asked at this phase of analysis was whether it was necessary for Thorr Cruiser to a launch a new product or to just have reposition Thorr Cruiser....