A Long History

the findings of an online survey conducted among a sample of 1,050 adults comprising 505 men and 545 women 18 years of age and older. The margin of error associated with

Dialogue among individuals or groups by way of technology-facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); Flickr); message boards; etc.

Americans are increasingly using 69%

80

2008

60

60% 59%

40

34% 30%

20

6%

0

Ever (Net) 2 or more times a week

9% 9%

5%

8% 9%

6%

8%

12%

Once a week

1-2 times a month

A few times a year

BUILDING BRAND TRUST

SM

phone: 617.227.2111 fax: 617.523.3955 855 Boylston Street I Boston MA 02166 I www.coneinc.com

2010 CONE CONSUMER NEW MEDIA STUDY - Fact Sheet

Traditional online tools and social networks lead the way, but Americans use a mix of new media sites and tools to interact with companies or brands:

63% 62% 38% 18% 16%

Websites

15% 13% 11% 3%

Online Games

Email

Blogs

Social Networks

Photo-, Audio- or Video-Sharing Sites

Mobile Devices

Microblogs

Message Boards

New media users almost universally choose to interact with companies or brands online:

100

2010

86%

2009

78% 59%

80 60 40 20 0

2008

33%

41%

25% 23%25% 21% 22% 18% 16% 14% 13% 13% 11% 12% 12%

Once a week 1-2 times a month A few times a year Never

Ever (Net)

2 or more times a week

BUILDING BRAND TRUST

SM

phone: 617.227.2111 fax: 617.523.3955 855 Boylston Street I Boston MA 02166 I www.coneinc.com

2

2010 CONE CONSUMER NEW MEDIA STUDY - Fact Sheet

New media users follow an average of FIVE companies or brands online (e.g., they “like” on Facebook, “follow” on Twitter, subscribe to an RSS feed):

None

33% 53% 8%

10+ 1-5

6%

6-9

The majority of American new media users are satisfied with their experiences with companies or brands online:

Very Satisfied

Somewhat Satisfied

Very Dissatisfied...