Estee Lauder

THE ESTEE LAUDER COMPANIES, INC.

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COMPANY RESEARCH REPORT

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 Introduction  Industry  Company  Customer  Competitors  Career

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 Collaborators  How to market yourself?  Appendix  How to prepare informational interview?  Bibliography

Introduction

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Estée Lauder is a luxurious brand of beauty products, which includes cosmetics, skin care, hair care and fragrance. It primarily target female with its diverse product portfolio but it also has separate product line for men. It is one of the oldest and leading brands, which offer its product around the globe. The original brand was founded by Estee and Joseph Lauder in New York, which translated itself in to a cosmetic giant over the successful yearsi. Industry

There are several multinational operating in the cosmetic and beauty industry of

U.S. L’Oreal is among the oldest and largest company while Estée Lauder is one of the leading manufacturers and marketers of quality skin care, makeup, and fragrance and hair

care productsii. Procter & Gamble also claim good proportion of share in the cosmetic

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catered middle end marketiii. who are working for the success of this companyvi.

market. The cosmetic market is very diverse market with products ranges from low to high price catering both low-end and high-end consumers. L’Oreal, Olay and Neutrogena are catering low-end, though; these brands also offer premium products which cater high end consumers. The high end of the market is mostly catered by Estée Lauder which also

The current events in this industry are associated with the opening of beauty spa

and celebrity endorsement of the particular brand, which makes it exclusive. In cosmetic industry, there are many creative job opportunities. The job

opportunities ranges from creative jobs to management jobs including beauty consultants, marketing managers, human resource...