Marketing

MARKETING

PLAN

A. PRODUCT / SERVICE TO SELL

I. Benefits, Features and Advantages

The company offers cupcakes that are made up of Ampalaya (bitter melon) which, as we all know, have many health benefits. Each company has its own uniqueness in order to make their product marketable and more appealing compared to its competitors. Therefore, BBS Co. provided a list mainly concerned about the Benefits, Advantages and Features of the product.

BENEFITS | ADVANTAGES | FEATURES |

BBS cupcakes state that it is healthy because of its incorporation of ampalaya, which is widely recognized as alternative medicine.BBS cupcakes used dark chocolate in the cupcake for low sugar content. The sugar used will later be turned to energy for the body needs. | The cupcake is the first ampalaya incorporated cupcake. Providing a unique and new product for clients.BBS cupcakes have health benefits compared to other cupcake brands.BBS cupcakes are appealing for health-conscious people, particularly diabetic.BBS cupcakes have cheaper price with the use of fresh ingredients. | BBS cupcakes provide a new taste because of ampalaya, without the bitterness.BBS cupcakes can be served as a good dessert for a meal.BBS cupcakes state that it is a healthy product, which provide customers’ cravings and new desires. |

B. TARGET MARKET

II. Area Coverage

1. Market Description

Cupcakes are no longer just the domain of the school bake sale. Cupcakes are now perfect for all occasions or even without occasion, everyone can have it. Other shops now even offer cupcakes just for pets. With creative designs and delicious flavors, the dessert is a chic addition to cafés, hotels, restaurants, tea shops and the bakery section of the local grocery store. Made with a few basic ingredients, cupcakes can be made on the cheap and sold at a high margin. With this, the group decided to choose the said product to be sold in Cubao where it is so populated. Big number of...