Market-Based Management

Nova Southeastern University

H. Wayne Huizenga School of Business and Entrepreneurship

MGT 5012– Twenty First Century Management Practices

Cover Sheet for All Assignment Submissions

Assignment for Course: MGT 5012- Twenty First Century Management Practices

Submitted to: Dr. Bahaudin G. Mujtaba

Submitted by: Chun-Jui Chen

6928 SW 39th street, A206, Davie, FL 33314

cc1988@nova.edu

8572727403

Date of Submission: Title of Assignment:

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course.

Student’s Signature: _Chun-Jui Chen_________________________

Instructor’s Grade on Assignment:

Instructor’s Comments:

Market-Based Management and Implication for 21st Century Management

Chun-Jui Chen

MGT5012

21st Century management practices

Nova Southeastern University

July 23, 2012

Abstract

This paper is a review of introduction to market-based management, implication and relevancy for 21st century management. It also uses Apple as a case to see how a modern company applies mission system and internal market system in management.

Introduction

Since the development of technology and learning from history, firms know the only way to survive a competition market is by making product decisions based on...