Cocacola History

Coca Cola Financial Analysis

Company Information, Mission And Vision

Coca Cola was invented by a pharmacist in the year 1886 when he was experimenting for a recipe for headache and an energizer. Nowadays Coke serves as one of the number one recognized brands of the world with unit sales close to 3200 servings. Coke followed a path of being known as a tonic and a healer with caffeine’s in late 1890’s to being number one beverage in 1900 until present. Subsequently Coca Cola raised its domination under the leadership of various intelligent minds. By the time World War two started Coca Cola was already introduced and expanded in forty four countries. Today Coca cola has the credit of being one of the top most brands with a huge net worth and brand value. (Kulaiwik, 2009). Coca cola mission includes refreshing the world, inspiring moment of optimisms and happiness as well as creating value and making difference with their products. Their vision serves as the framework in achieving sustainable development and quality growth.

Subheadings

1) Company Information Mission & Vision

2) Analysis of fundamentals: goals, strategy, market, competitive technology, regulatory and operating characteristics

3) Analysis of fundamentals: revenue outlook

4) Investments to support the business unit(s) strategy(ies)

5) Future profitability and competitive performance

6) Future external financing needs

7) Access to target sources of external finance

8) Viability of the 3-5 year plan

9) Stress test under scenarios of adversity

10) Current financing plan

11) Conclusion

12) References

References

Gitman, L. J., & Zutter, C. J. (2011). Principles of managerial finance (13th ed.)

http://www.hoovers.com

http://www.economist.com

http://finance.yahoo.com/

http//investing.businessweek.com/research/stocks/financials

http://www.marketingpower.com/Community/ARC/gated/Documents/Teaching/AME/AME_

Teaching_Materials_2007_08_Ford_Stephens_Cooper.pdf...