Adwords

Benefits of Google AdWords

No minimum buy

Easy and fast creation

Almost immediate implementation

Pay only for clicks

Bid for placement

Set maximum cost per day

Stop or pause campaign at any time

No minimum buy - Before options like AdWords and Overture existed, buying a highly targeted ad or a keyword buy could cost thousands of dollars. AdWords allows you spend whatever amount you want--no minimum. You can run or test a campaign for $10 a day or less.

Easy and fast creation - Once you set up an account at Google, you can begin to create ads whenever you want. Simply log in, name your campaign, and enter the headline, short body copy, and destination link. Finally, you can pick your keywords and phrases. Google's keyword selection tools help you to identify alternate words and phrases and provide you with some data on how frequently certain phases are searched. TIP: This can also be a useful tool for researching your website's title tag's potential effectiveness--see April's newsletter "Search Engine Optimization Strategy.."

Almost immediate implementation - To give you a sense of how fast and easy this can be done, I just paused in writing this newsletter and set up a key phrase ad using the phrase "agency alliance." It took me less than 10 minutes to set up. If you go to Google and search for "agency alliance" you will see our ad in the right hand column. It began appearing within 20 minutes of having set it up.

Pay only for clicks - When you view our ad, we pay nothing. If you click our ad we pay for the click. Now don't get any crazy ideas like going there and depleting our checking account by clicking all day. Google's system protects against multiple clicks from the same user. It also sets a maximum amount of cost per day.

Bid for placement - How much does a click cost? That depends on what you're willing to bid and on how much you might have to bid based on the key phrase popularity. If you list an obscure phrase such as "agency...