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INDUSTRY PROFILE
Global PCs
Reference Code: 0199-0677 Publication Date: September 2011
www.datamonitor.com
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Global - PCs
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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The global PCs market grew by 5.9% in 2010 to reach a value of $175.1 billion.
Market value forecast
In 2015, the global PCs market is forecast to have a value of $174.1 billion, a decrease of 0.6% since 2010.
Market volume
The global PCs market grew by 8.1% in 2010 to reach a volume of 293.6 million units.
Market volume forecast
In 2015, the global PCs market is forecast to have a volume of 446.1 million units, an increase of 51.9% since 2010.
Market segmentation
Americas accounts for 39.5% of the global PCs market value.
Market rivalry
The global PC market is characterized by a strong degree of rivalry; this is because the market contains large scale players, limited product differentiation and varied market environments.
Global - PCs
© Datamonitor. This profile is a licensed product and is not to be photocopied
0199 - 0677 - 2010 Page 2
CONTENTS TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET VOLUME MARKET SEGMENTATION FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry...