Marketing Plan

ALCOTRA INNOVATION PROJECT |

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Feasibility Plan Template |

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Jens Schumacher & Francesco Molinari |

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This document should be used by the participants in the Thematic Working Groups of the project, for the purpose of drafting ideas of cross-border Living Lab trials to be submitted for evaluation to the 5 Regions involved. The CANVAS Business Model (by Alexander Osterwalder, 2004-2010) is adopted as a template. |

References

* Those quoted in http://en.wikipedia.org/wiki/Business_Model_Canvas

Structure of the Feasibility Plan

* 9 Blocks of the CANVAS Business Model that need to be worked out:

* 5 specific aspects for evaluating the bidding “consortium”:

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Project specific aspects for evaluating the proposed trial:

Living Lab ApproachHow it is designed and implementedWhere does it make a difference on: - cross-border cooperation?- technological/sectorial innovation?- marketability of product/service? | Cross RegionalityMotivation and characteristicsWhere does it make a difference in:- implementing the Living Lab approach- advancing the state of the art- making the trial more successful and impacting? |

Advance over state of the artDescribe the elements of originality in relation to the:- nature of the sectorial innovation implied by the trial- characteristics of the thematic domain selected- nature of the technologies specifically proposed for implementation | Sustainability and ImpactWhere is impact situated? E.g. at societal / business / policy level …Explain how you intend to:- make the trial successful in terms of post-project implications- evolve from the individual trial to a permanent Living Lab- preserve the cross-border aspect of your proposed approach in the future |

* Hint: to prepare a 1-page summary of your project idea, please proceed in the following order:

* Advance over state of the art

* Living Lab Approach

* Cross Regionality

* Sustainability and Impact

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