Submitted by: Submitted by richigun05
Views: 409
Words: 2769
Pages: 12
Category: Business and Industry
Date Submitted: 08/23/2012 05:27 AM
Table of Contents
Page
Table of Contents.....................................................................................................................................1
1. Introduction........................................................................................................................................2
2. Environment influencing Zappos strategy.........................................................................................2
2.1 Internal Environment...................................................................................................................2
2.2 External Environment..................................................................................................................3
3. Zappos HR practices and Strategic HRM model...............................................................................4
4. Strengths, Weaknesses and opportunities for improvement..............................................................5
5. Reference List....................................................................................................................................7
Appendix............................................................................................................................................9
1. Introduction
A company’s culture is a key aspect in driving the organisation forward in positive direction towards success. Since the company was founded in 1999, Zappos has developed and near perfected its company culture, creating a quirky and open working environment, which has turned out to be extremely effective and become the company’s greatest asset. Zappos builds on this fact, and therefore creating a culture and a set of values such as the points which will be discussed further in the report have become the company’s strategy in achieving its corporate objectives.
The purpose of this report is...