Case Study Coca Cola

CASE STUDY

ABOUT

COCA-COLA

Sumitted to: Ms. Tongol Submitted by: Lloyd Maersk V. Marquez

Questions:

1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include?

Answer to question #1

Diet Coke

The Diet coke’s target market are those people who are health-conscious, people that are more likely to get thin because of their fat body physically speaking. Basing it to demographic segmentation, more likely it includes all the types of segmentation mentioned.

Coke Zero

Mainly its target audience is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. The demographic segmentation that can be determined by using this type of coke are those of adolesents up to middle age because the age was mentioned and people likely don’t want to have issues drinking this coke.

Diet Coke Plus

The diet coke plus product of coca-cola also targets those health-conscious consumers like the first diet coke. It also includes all of the demographic segmentation.

Coca-Cola Blak

Coke Blak has been launched in various markets to target the adult beverage consumer who also may be somewhat health-conscious. It is offered as a 'mid-calorie' beverage, and is a carbonated coffee blend. This little gem of a drink sits alongside today's slew of energy drinks and caffeine-enhanced beverages of the growing market. Coke Blak even features a frothy pour, similar to an iced cappuccino but with the benefit of carbonation. In this case the demographic segmtentation that was included are the adolesents to seniors.

Full Throttle Blue Demon

Basically the target market of this type of coke are mature people mostly hispanic men. This coke influences adolesents to middle age or seniors if possible.

2. Some...