Submitted by: Submitted by talaisin
Views: 472
Words: 270
Pages: 2
Category: Business and Industry
Date Submitted: 06/22/2009 08:35 AM
The 10 C's Of Branding
This is a questionnaire you can use to test the strength of a brand. Its not rocket science but some of it can be useful to guide thoughts when critiquing a company brand and marketing MO
1.COMPETENT
If you don't have a valid product or service, you are wasting your time branding it.
-Are your products and services valid?
-What is strongest?
-What currently are our greatest deficiencies?
-How do you communicate this value?
2.CREDIBLE
-Are we delivering our products and services in a believable manner?
-What means are we using?
-Who are our most credible partners and why?
3.CLEAR
-What is the core idea? (Consider what you are not?)
-What is your core message?
-How focused and accessible is it?
4.COMPELLING
-What is compelling about the marketing message?
-Who are you focusing on?
-What does it take to get that audience passionate about your products and services?
5.CONSISTENT
-What is your track record?
-Do you do what you say you do?
6. CONSTANT
-How do you go about staying visible?
-Have they gone into hiding?
-If so, why?
7.CONFIDENT
-Are there areas of bashfulness or hesitating?
-What has been done to demonstrate confidence?
8. CONNECTED
-What communities are you apart of?
-What does the your corporate responsibility initiatives look like?
-Is there a loyal following of ambassadors?
-What is the depth of their connection?
9. COMMITTED
-How do you demonstrate that you are in it for the long haul?
10.CURRENT
-What are the inspirational and aspirational elements in your Branding?
-What communicates your authenticity?