Distribution Channels N Logistics

Distribution Channels, Logistics, and the Effects

1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

A distribution channel is a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores" Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer, or direct mail. The relationship between distribution and logistics is conceived as a break even point at which goods/services/ideas and persons can be conveyed from the place of production to the society/final consumers/customers; through many means of communication such as the use of mobile phones, the internet, and other communication pipelines. many modes of transportation are used to move the items: trucks are used as a means of transporting products to a storage warehouse for safety, to avoid theft, and exposure in certain climates.

2. What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard? "Noise, is anything that gets in the way of a receipient receiving the entire message which (in marketing) a company is trying to convey. This can be anything from regional dialogue differences, to poor message execution, to the intended recipient's lack of understanding. Noise are all of the barriers to sending a clear msg to the reciever/ target market.

Answer Summary

A distribution channel is a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores" Distribution affects the place or...