Ad Industry

Sunday, July 26, 2009

Effect of Recession on Advertising industry

The turbulent effect has not even spared advertising world from its sabotage. This economic has forced many advertisers to opt for web as an advertising tool over the conventional media. The advertisers are seeking new ways to publicize their products with the up surge of regular advertising tools like television, newspapers etc. Internet advertising has a great potential and its turnover of $23.8 billion in 2008 bear testimony to it. Advertising experts believe that the increasing usage on web as a major source of information helps these type of internet driven campaigns immensely. And its other benefits include low cost which is considered way economical compared to the 30 second spot on advertisements on television. This is one of main reasons that are making advertisers rethink about their marketing strategies. Websites in the categories of social networking, news and profiling are primarily targeted as monetary sources of advertising. Advertising wizards also believe that innovative marketing opportunities such as referrals and tracking can also play huge role in a product’s advancement. With the advancements in scientific know-how internet has widely spread on to mobile handsets makes it a viable source of marketing products.

Recession and its effect on advertising spend

FOR SOME, its half glass empty. For the rest, its probably half full. So how does this recession hit the Indian online media space? Nowadays, brands are looking for more innovative ways to attract customers – whether be it increasing brand awareness, acquiring users, promoting new products or simply tapping into a new segment. India being the biggest untapped and fastest growing online market in the world - brands are more than happy to explore this space and use their money intelligently.

The Indian online space is booming with new and innovative websites/portals. Which was the last ad you saw while you were...