Outback Suppliers Ecological

Outback has many key factors that make it one of the leaders in casual dinning, their core strength is the ability to deliver a high quality product at an affordable price. Unlike some of its competitors, Outback has long-term strategic partnerships with its suppliers. Outback has a very strong joint commitment with its suppliers to develop and maintain the highest possible standards. Outback insists that its suppliers furnish only the highest quality of goods and services, but also includes suppliers in its corporate strategy. Outback has never changed suppliers since the company was formed. In addition to loyalty to suppliers, Outback also includes suppliers in strategy, like building plants and establishing supply viability.

Ecological Threats-

Outback has failed to take into consideration the specific cultural

dietary differences of their international target markets. Outback presently has an

ethnocentric view of its menu offering, and is expecting to apply this offering across the entire global market. This also ties in with risk of food-related illnesses. Outback’s products, especially in regards to the many suppliers that support Outback's foodservice operation, try there best by advertising food borne illness, but it will still always be a threat to Outback.

Opportunities :

One of Outback’s main reasons for success can be attributed to its focus

on a well-balanced and highly flavorful menu. Outback prides itself on offering the

consumer a diverse mix of specially seasoned entrees; including steaks, prime rib,

chicken, fish, pasta and its trademarked appetizers and desserts. Plus they continue to promote its beef while at the same time reassuring the public of its' safety through their website. Outback's food handling and cleanliness guidelines are also featured on the site.