Report on Customer Perception

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CONTENTS

COMPANY PROFILE

THEME OF AKTEL

VISION

MISSION

OBJECTIVES

DIVISION OF AKTEL

SEGMENTATION

TARGETING

POSITIONING

➢ SWOT ANALYSIS

➢ CORE COMPETENCE OF AKTEL 

CUSTOMER RELATIONSHIP

PRODUCT

PRICE

PLACE

PROMOTION

➢ COMPETETORS

CONCLUSION

COMPANY PROFILE

TM International (Bangladesh) Limited (TMIB), a joint venture company of Telecom Malaysia Sdn. Bhd., of Malaysia and A. K. Khan & Company Ltd. of Bangladesh has started its commercial operation in Dhaka, the Capital city of Bangladesh as a GSM 900 cellular phone operator on 15th November 1997 the tremendous success in Dhaka. TMIB has started its operation in Chittagong in March 26, 1998. TMIB uses the Global System for Mobile (GSM) communications as the digital cellular system, which is fully featured with services like Basic Telephony, Data and Value Added Services, (VAS). TMIB has an integrated and fully computerized Customer Care Billing System (CCBS), which supports virtually all subscriber-related functions. 

Theme OF AKTEL

AKTEL always strives to uphold the dictum “Customer First”. 

Vision

To obtain the leadership position in telecommunication company of Bangladesh.

Mission

AKTEL aims to achieve it’s vision through being number ‘one’ not only in terms of market share, but also by being an employer of choice with up-to date knowledge and products geared to address the ever changing needs of our growing nation. To provide total customer satisfaction as the company strives to become the most preferred GSM cellular service provider in Bangladesh. TMIB will achieve this through developing people, products, and services of the highest quality and meeting the needs of its customers, employees, shareholders and the country people. 

1. Roaming Facility

2. GPRS facilities

3. Cheaper Standard connection...