Internatiol Business

nal 1)How can a company internationalise its business and still keeping its competitive advantages in the host countries? What kind of international business environments that may affect this idea?

Organizations that have been able to successfully integrate technology and business strategy have created significant business returns. The importance of technology in supporting strategy thus cannot be underestimated. Especially with the shortening of the Product life cycle, technology will play an increasing role in defining the strategic basis of competitive advantage. Firms that have been able to harness the use of technology will be the firms that will emerge as survivors in the next shakeout. Technology strategy, or strategic technology, whichever interpretation that may appeal to the firm, will be the imperative for tomorrow’s market place

Kodak could have, too. The truth was that digital was eventually going to kill the film business, and Kodak management needed to internalize that reality and reinvent the company as the leading imaging company, grabbing the technology lead from their pals in the camera business. No one trusted this hard truth as the right path forward, and this led to poor strategic decisions that led to the sinking of one of the world’s strongest international brand into bankruptcy. Had Kodak bit the bullet and made digital technology leadership a central marketing tenet, I believe they would have retained a leadership position in the “Imaging Market” even while the film business faded away

By outsourcing to other countries, American companies like Kodak run the risk of moving the expertise, innovation and new growth opportunities just out of their reach as well. Hence this outsourcing task to oversea will incurred a risk of other companies stealing your intellectual property. To resolve the issue of losing trade expertise to competitors, American companies should adopt the foreign direct investment mode of entry. Foreign direct...