Short Paper

Short paper 2

Marc Paulus

INT-610: Multinational Corporate Environment

July 9, 2012

Dr. Mohana Rajamanickam

Short Paper 2

The indicators used in developing the Potential Emerging Markets index are the following along with weight:

* Market Size 10/50

* Urban population (million) -2010

* Electricity consumption (billion kwh) - 2007

* Market Growth Rate 6/50

* Average annual growth rate of primary energy use (%) - between years 2004-2008

* Real GDP growth rate (%) - 2010

* Market Intensity 7/50

* GNI per capita estimates using PPP (US Dollars) - 2010

* Private consumption as a percentage of GDP (%) - 2010

* Market Consumption Capacity 5/50

* Percentage share of middle-class in consumption/income (2009)3

* Commercial Infrastructure 7/50

* Main Telephone lines (per 100 habitants) - 2010

* Cellular mobile subscribers (per 100 habitants) - 2010

* Number of PC's (per 1000 habitants) - 2010

* Paved road density (km per million people) - 2010

* Internet users (per 100 habitants) - 2010

* Population per retail outlet - 2010

* Percentage of Households with TV - 2010

* Economic Freedom 5/50

* Economic Freedom Index - 2011

* Political Freedom Index - 2011

* Economic Freedom 5/50

* Per capita imports from US (US Dollars) - 2010

* Trade as a percentage of GDP (%) - 2010

* Country Risk 4/50

* Country risk rating - March 2011

The indicator that would have a greater impact for a company that markets laptop computers would be in my opinion the Commercial Infrastructure because of all the key factors:

* Main Telephone lines (per 100 habitants) - 20103

* Cellular mobile subscribers (per 100 habitants) - 20103

* Number of PC's (per 1000 habitants) - 20104

* Paved road density (km per million people) - 20104

* Internet users (per 100 habitants) - 20103

* Population per retail outlet - 20104...