Sprint Nextel

Eric Ellis

MKT 464X Marketing Research

Ellis Marketing Market Research Objective

March 17, 2012

Sprint Nextel

Sprint Nextel Corporation

6200 Sprint Parkway

Overland Park

Kansas 66251

USA

P:1 800 829 0965

http://www.sprint.com

Project Summary

Sprint Nextel Corporation (Sprint Nextel) is a leading provider of wireless and wire line telecommunications products and services. They offer CDMA wireless services to the major resellers in the US. It also offers digital wireless services under Nextel brand employing integrated Digital Enhanced Network. IDEN, CDMA, and Internet protocol (IP) technologies. Sprint provides wireless services on a post-paid and prepaid payment basis to retail and wholesale subscribers. In addition, the company offers wire line voice and data communications services to other communications companies and business subscribers.

Ellis Marketing is conducting a marketing research report to assist Sprint Nextel in gaining insight into marketplace and provide a better understanding of the internal and external factors which could impact the industry. This report will also show how to increase sales by better understanding of competitors’ businesses better.

Research Objective

* Examines and identifies key information and issues about "Sprint Nextel Corporation" for business intelligence requirements

* Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported

* Provides analysis on how the company moves forward and becomes the number wireless carrier in the industry

* The profile also contains information on business operations, company history, major products and services, prospects, key competitors, locations and subsidiaries

SWOT Analysis

Stengths | Weaknesses |

Signigicant market position providing enhanced brand imageStrategic partnerships and alliances to provide competitive...