Ob at Google

08

Fall

Organizational Behavior

What does it look like to work in this company?

Is OB the top priority of the company?

EB3

By: Ran WANG

OB Final Project

Introduction

This report is going to discuss how Google has used organizational behavior theory to become the most preferred employer in the world. In Class door, Google was selected to the Top 5 best places to work. Obviously, this company is a good example of organizational behavior in such a successful company. A company's organizational culture plays a vital role in its success. A company's culture helps it attract the best talent available in the industry. The report also discusses the organizational culture at Google Inc. Google was one of the few companies that successfully blended technological innovation with strong organizational culture.

History

Ten years ago Google was an unknown. In the mean time it has become a household term. It has entered the English language not only as a proper noun, but also as a verb Google it. How has this come to be and what are the factors, which have played the key roles in this successful story?

Google was founded in 1998 by Larry Page and Serge Brin in a garage in California. From this two men operation a company with about 7.000 Googlers working in Googleplexes all over the globe has emerged. The increase of staff occurred concurrently with the increase of services offered. Originally Google offered the product of a search machine. Today it has different types of products from the search machine function over Google Earth to Google Alerts which allows you to be automatically updated on a special theme. These developments coupled with Corporate Culture values of creativity illustrate the reciprocal influence of staff recruitment and corporate growth.

Prominent Characteristics

Analyzing the development of Google one can see that within Google Corporate they have implemented a lot of special features for their employees and that they live a very...