Business Analysis I Apple

Business Analysis Part I

MGT/521

August 27, 2012

Business Analysis Part I

The company tasked a mutual fund manager to evaluate Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple, Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs.

SWOTT Analysis Chart

Strengths (Internal) * Strong brand image provides an edge over competitors. * Robust financial performance strengthens investors’ confidence and provides capital for future avenues. * Focused Research and Development driving innovation and consolidating its market position. | Weaknesses (Internal) * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses. |

Opportunities (External) * Strong growth in smartphone and tablet markets to boost Apple’s revenues. * Robust outlook for mobile advertising market provides growth opportunity | Threats * Rising popularity of Google Android may affect its market share. * The impact of Steve Jobs death on the company. * Intense competition may affect revenues and profitability. * Dependence and specific suppliers may affect its operations. |

Trends * Intense competition between vendors * Mobile phone computing * Rise in the phone Apps *...