Dell Leadership Analysis

Michael Dell is the founder and the chairman of one of the most successful computer companies in the world. He led the company on its way to high growth and profitability. The company was always in the forefront of the direct selling concept and currently dominates the personal computer business.

Business the Dell Way, by Rebecca Saunders studies the leadership and entrepreneurial skills of Michael Dell and his influence over his organization's success. The Book brings into light an array of leadership secrets critical for any business. Michael's interests and business ventures during his school days and his entry into the computer business are also explored. The book also states some criticism on Michael Dell. Rebecca Saunders thoroughly examines Dell's business model - creating mass-customized computers and selling directly to consumers. The model has been supported by excellent leadership, continuous improvement and a steady flow of ideas from employees and feedback from customers. The book explains how any student, manager, entrepreneur or investor can learn from the Dell story. It is an inspiring story of success and contains invaluable source of lessons for the budding leaders and entrepreneurs.

Michael Dell heads an innovative organization which always searches for ways to improve the value of its products and to exceed customer expectations and of course adapt to the changing external environment. He found a company based on a good idea and then build on that idea, constantly improving on it and, adapting when the opportunities exist but never losing his strategic focus. That is why he is termed as a ‘Methodical Optimizer'.

Michael's entrepreneurial instincts were evident at the age of twelve; he created his own stamp business. He got a few people in his neighborhood to give their stamps to him, advertised 'Dell's Stamps,' in a trade journal and earned $ 2,000. According to Michael, it was then that he learnt the importance of eliminating the...