Deliciae Feasibility Sudy

CHAPTER 1: EXECUTIVE SUMMARY

A. INTRODUCTION

The proposed business is similar to other which is also selling Cassava Cake, but we will be using a closer approach to the customer. The group is offering them a Cassava Cake that they are not familiar with and will give them a brand new taste. Unlike the popular Cassava Cake that are using Yema or Cheese as their toppings, the group is going to put a different kind taste by using “Sweetened Macapuno” that will surely like them and with a lesser price.

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B. NAME OF THE ENTERPRISE

Deliciae

C. LOCATION OF THE BUSINESS

SM North EDSA, Quezon City North Avenue corner EDSA Quezon City, Metro Manila Philippines.

D. HIGHLIGHTS OF THE PROJECT

Competitions nowadays are getting tougher so businessmen have to keep innovating and satisfying the taste of your market. The group needs to know what the customers want by innovating to suit their taste through MACA-SSAVA with sweetened macapuno that adds a twist to the cassava cake. This is now affordable product that will give them the pleasure to eat for more.

E. MARKETING ASPECT

The target market, are the typical mall goers the basic factor in determining how the product should be designed, delivered, priced and marketed. By conducting a survey will collect and analyze certain preferences will be determined to arrive at an innovative product that is made of cassava.

F. TECHNICAL ASPECT

The chief concern of Deliciaes is to give the customers the assurance that the products will be of the expected quality and quantity as well as the assurance that the equipment, tools, raw materials are of the best quality that we can use.

G. FINANCIAL FEASIBILITY

The starting capital of the business will be 120,000 which will be shared and produced by the founding members. The profit and...