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PERFORMANCE MEASUREMENT (1)
FINANCIAL PERFORMANCE:
GROWTH: Revenue / Profits / EBITDA / Market Share
PROFITABILITY: Absolute profit / ROCE / Profit margin
GEARING: Gearing ratio
LIQUIDITY: Current ratio / Net cash flow
SHAREHOLDERS: EPS / Share price / PE ratio
Always comment on any significant changes (e.g. new issue of shares) and likely reasons/effects
(e.g. new investment - therefore possibly more profit in the future)
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PAPER P5 DECEMBER 2011 REVISION
PERFORMANCE MEASUREMENT (2)
FITZGERALD AND MOON’S BUILDING BLOCKS
Look at performance under six headings:
* FINANCIAL
* QUALITY
* FLEXIBILITY
* EFFICIENCY (resource utilisation)
* INNOVATION
* COMPETITIVENESS
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PAPER P5 DECEMBER 2011 REVISION
PERFORMANCE MEASUREMENT (3)
KAPLAN & NORTON’S BALANCED SCORECARD
The Four Perspectives
The Balanced Scorecard groups performance measures into four general perspectives:
Financial perspective;
Customer perspective;
Internal process perspective;
Innovation and Learning perspective.
According to each perspective of the Balanced Scorecard, a number of key performance indicators can be used
such as:
Financial
Cash flow
Return on Investment
Return on capital employed
Return on equity
Customer
Delivery Performance to Customer - by Date
Delivery Performance to Customer - by Quality
Customer satisfaction rate
Customer retention rate
Internal Business Processes
Number of Activities
Accident Ratios
Equipment Effectiveness
Innovation and Learning
New innovations
Training per employee
Internal Promotions %
Employee Turnover
Under each perspective we should have a Goal; a Measure; and a Statistic
E.g. under the Financial Perspective, a Goal may be ‘survival’; a relevant Measure for this Goal may be ‘net cash flow’;
and the Statistic would be an actual figure for the net...