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MKTG 400/Business 440: Marketing Concepts
School of Business
University of Bridgeport
Marketing 400: Marketing Concepts
Tuesday: 3:30 – 6:00, Spring 2008
Professor: Robert Gilmore, Ph.D.,
Office: Mandeville Hall, Room 206
Telephone: Direct Office: 203-576-4649
Email: RGILMORE@BRIDGEPORT.EDU
Office Hours: Tuesday: 2:15 – 3:15 and 8:30 - 9:30 p.m.,
Thursday: 12:15 – 12:45 p.m. and 3:30 – 4:00 p.m., and by appointment
Mailing Address: School of Business
126 Park Avenue
University of Bridgeport
Bridgeport, NY 06604
Text: Pride, William M., and O. C. Ferrell (2006). Marketing. Houghton Mifflin Co., Boston. Text is available in the University of Bridgeport bookstore.
A.1. Course Description
The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, to create exchanges that satisfy individual, organizational, and societal objectives will be explored.
A.2. Intended Audience
Business graduate students at the University of Bridgeport
A.3. Course Objectives
The purpose of this course is to provide the student with an appreciation of marketing concepts and methods. After completing this course, you will have many of the basic skills that will enable you to understand and evaluate a variety of marketing situations and implement a number of marketing plans. It is a basic assumption of this course that you must actively evaluate real world examples in the form of cases in order to understand marketing.
B. Prerequisites Graduate Standing
C. Mode of Instruction
A combination of lecture, assignments, reading the textbook, class demonstration, class discussion, term project, and case discussion will be used to achieve the course objectives. Students will be expected to carefully read the assigned text material and handouts.
D. Student Responsibilities
1. Name on Papers....