Burger King

Submitted by: Submitted by

Views: 417

Words: 3229

Pages: 13

Category: Business and Industry

Date Submitted: 09/08/2012 05:08 PM

Report This Essay

Kour commitment to Food

For more than 50 years, our restaurants have been serving high quality, great tasting and affordable food around the world. Our commitment to the food we serve our guests is what defines us as a company and is at the center of our HAVE IT YOUR WAY® brand promise.

8

FOOd

9

Our brand promise empowers our guests to make educated choices in customizing their meals to fit their individual diets and lifestyles. We recognize that there will always be additional steps we can take to enhance our menu options and satisfy our guests’ evolving desire for choice. We will continue to explore new ways to make our food innovative as well as nutritious. We also take precautions to ensure that our food is safe and that the procedures we have in place for food preparation are rigorous and consistently followed. From raw materials and ingredient selection and handling, shipping and transportation, to how we serve food in our restaurants, every step on the production path to delivering fresh and delicious meals to our guests around the world is held to the highest of standards. have it your Way® brand promiSe We understand that while specific nutrition concerns may vary around the globe, people

everywhere want to have food choices that meet their individual lifestyles and health and nutrition goals. Burger King Holdings, Inc. (BKC) is committed to taking steps to enhance our nutritionally balanced menu offerings, increase nutritional education, and support our HAVE IT YOUR WAY® brand promise through consumer information, meal customization and product innovation. CONSUMER INFORMATION We provide detailed nutrition information to our guests so they can make informed choices. Examples of recent advances in this area include the following: • Nutrition information, meal planning tools and information on allergens are available for all U.S. menu items at www.bk.com. BKC is also a founding member of the Coalition for Responsible Nutrition...