A Comparison of Promotional Activities Undertaken by Bike Manufacturers: -Bajaj Auto and Hero Motocorp

A Comparison of promotional activities undertaken by bike manufacturers:-Bajaj Auto and Hero MotoCorp

( Project towards partial fulfillment of the assessment in the subject of Marketing Management)

Submitted by: Submitted to:

Anil Vishnoi Dr. Archi Mathur

Roll No. 769 Associate Professor

UG-IV Semester Faculty of Management Studies

B.B.A.(Hons.) LL.B. (Hons.)

National Law University, Jodhpur

Winter Session

(January-May 2010)

ACKNOWLEDGEMENT

This project could never have been possible without co-operation from all sides. Contributions of various people have resulted in this effort.

Firstly, I would like to thank God for the knowledge he has bestowed upon me.

Secondly, I take this opportunity to express my gratitude to the Faculty of Management Studies, specially our subject teacher Dr. Archi Mathur. She has constantly helped and guided me in the compilation of this project.

Thirdly, I would also like to thank the entire library staff for providing me with the various sources of information that I utilized during the course of my project ,thereby, helping me to complete this endeavor of mine successfully.

Efforts have been made to avoid errors but in spite of it some errors might have crept in inadvertently. Above all, I would like to thank the Almighty without whose blessings the completion of this project would not have been possible.

Anil Vishnoi

TABLE OF CONTENTS

Chapter | Pg |

Executive Summary | 4 |

Objectives | 5 |

Research Methodology | 6 |

1. The Promotion concept in Marketing management | 7 |

2. Bajaj Auto and Hero Moto Corp | 18 |

3....