Streetwear Company Business Plan

B&C is an Australian Street wear distributor company that was established in Australia 1996.

The company (warehouse) is located at 210 Hall St. , Marrickville, Sydney.

The administrative office is located at 211 Pitt St, Sydney CBD.

The B&C company distribute authentic urban wear, hip hop clothing and designer apparel featuring both men's and women's jeans, tops, dresses, and more for retailers in the Australian market.

The B&C is inspired by Los Angeles / California and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “street wear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, the company has also launched B&C’ s optical program, The B&C Eye ware, debuted to the public.

The B&C’s product are sold in the Australian’s most prestigious street wear and skate boutiques and it’s a trademark.

Ownership is divided among three principal individuals who are putting up the initial investment. These include:

• Cristian Bocchini – General manager and coordinator of the production division with our supplier “Cedro”.

• Mark Twain - head of Marketing Department

• George Harrison Manager of the Financial Department

Then we have other 6 employees:

• 2 designers

• 2 in the marketing division

• 2 in the financial department

We design and order our products to Cedro that is producing at high standard levels our quality clothes.

Our primary target market will be: family-oriented consumers, teenagers that want to buy clothes to match current trends, and the local specialty stores who cater to these customers.

Our target markets are also teens, young adults skaters, surfers, snow boarders and the health and fitness enthusiast.

Problem statement

Analysing the health and the situation of B&C of the last...