Hi Samson

Ans 1: The company vision is “credibility and innovative imaging solutions ”

The company mission is “Providing reliable and quality imaging products “

Ans 2 : TOCO followed a business plan to fulfill its above mission and vision. The company in its first 3 years concentrated the carmes market and specially on customers related to the (snapper) segment , thereafter in the year 2010 the company took a decisionsto expand the span of its product offering by targeting the hobby segment.

In the imaging market the company the company didn’t make any investment in the first 4 year s and reason for that the company though of building its market share and experience with variety of products in the camera market and establishing its brand and name their before adding any investment in the imaging market

Ans 3: TOCO followed number of strategic decision in order achieve the targets mentioned in the above points . Through heavy investment in the following sectors

R&D : give examples

Expansion of its plants : give examples

Ans 4: TOCO management assigned the targets to 2 main supporting units of the company departments

Marketing department : through market analysis and results of the market status where studied

R& D department : through which the products specs where designed to suite the future expansion and to establish innovative products

The above 2 departments outcomes where analyzed by the management then forwarded to the finance department and operations for action

The entire 4 department worked in harmony to achieve the company objectives

As an achievement to be mendtioned is that the company expanded it range of product in the camerma market , by introducing TOCO “snap pro” in year _ and TOCO “Tec “in year_ .

Since the company concentrated on the camera market, the thing which the company should have done: was that the company should have invested the imaging market from the beginning of year 2009 in...