Samsung Redifining Brand - Appendices

APPENDIX

APPENDIX 1

ESTIMATED WHOLE SALE PRICES IN 2004[1]: (Amounts are in Millions)

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ESTIMATED RETAIL PRICES IN 2004(Amount in Millions)

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SAMSUNG RETAILERS AND SALES[2](In millions)

|Samsung Retailers | | |

|Retail Stores |% of Samsung 2004 dollar stores |Total Sales Value |

|Future Shop |28% |355.8016 |

|Best Buy |6% |76.2432 |

|The bay |5% |63.536 |

|Sears |10% |127.072 |

|Radio Shack |2% |25.4144 |

|Staples/business depot |5% |63.536 |

|Office Depot |5% |63.536 |

|Wal-mart |15% |190.608 |

|A/V speciality stores |17% |216.0224 |

|Others |7% |88.9504 |

|Total |  |1270.72 |

APPENDIX 2...