Blue Mountain Marketing Plan

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Date Submitted: 09/14/2012 12:26 AM

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Three Year Marketing Plan—Blue Mountain Spring Water, Inc.

INSTRUCTIONSThroughout the semester you will complete incrementally segments of a final project that you must submit at the end of the course: a marketing plan.Your marketing plan will feature Blue Mountain Spring Water, Inc. Information about Blue Mountain is contained in this document, which you should use as a guide for completing your assignments and as a template for assembling your finished marketing plan at the end of the semester.When it comes time at the end of the semester to submit your marketing plan, download and use this document as a template for your work. Follow the notes and instructions provided when completing your work. |

Executive Summary

Blue Mountain Spring Water’s three-year marketing plan has been created by its owners to secure additional funding for growth and to inform employees of the company’s current status and future direction. Since our launch five years ago, Blue Mountain has experienced excellent revenue growth and increased market penetration. However, expansion outside our regional market is vital to Blue Mountain’s future success.

NOTE: Complete as Final Project Step 8As described in appendix B of the textbook, the executive summary—although it appears early in the plan—is typically written last, after the details of the marketing plan’s sections have been completed. After you have completed your marketing plan’s details, complete the Executive Summary as it pertains to your marketing plan.|

Executive Summary|

Company Description

Located in the western Pennsylvania mountain region, Blue Mountain Spring Water was founded five years ago by entrepreneurs Sam Chambers and Brad Phillips. Chambers earned an undergraduate marketing degree and worked several years in the carbonated soft drinks (CSD) industry for a producer of all-natural, flavored iced teas. Phillips earned an undergraduate degree in chemistry and worked for companies in the bottling and recycling...