Submitted by: Submitted by Joshikomal
Views: 931
Words: 570
Pages: 3
Category: Business and Industry
Date Submitted: 09/15/2012 12:00 AM
Product mix and product line:
The product mix is the set of all the products that an organization offer is to its customers. For instance, godrej offers durables, toiletries, securities, furniture etc. a product mix consist of allthe product mix lines and categories. It has a certain characteristics features like product width,length, depth and consistency.
Width:- this is the total number of product lines a company carries.
Length:- The length of the product mix is the total number of items in that mix.
Depth :-the depth of product mix is the assortment of size colors and radiations offeredfor each product in the product line.
Consistency:-Consistency reference to the closeness exhibited by the products line inproduction requirements, distribution end, usages etc.
Here the godrej company is providing a long product line of various products. It has a hugeproduct mix.
APPLIANCES :- Refrigerators, Washing Machines,Air Conditioners, Microwave Ovens and DVD Players
INTERIO´ OFFICE AND HOME FURNITURE :
Office Furniture - Desking, Seating, Open Plan Office Systems, Computer furniture and Storages; Home Furniture -Living, Dining and Bedroom furniture; Kitchen cabinets. Laboratoryfurniture; Marine accommodation; Healthcare furniture; Turnkey interiors; Carpet tiles;Mattresses
LOCKS
Padlocks, Furniture locks, Mechanical and electromechanical door locks, Door Controls,Architectural and Glass Hardware
SECURITYEQUIPMENT&SOLUTIONS: :
Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes, Burglaryand Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, Currency Sorters andCash Counting Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises SecuritySystems, Video Door Phones, CCTV System, Access Control Systems
PRIMAOFFICEEQUIPMENT:
Office Automation Products ± Multifunction Devices, Printers, Fax & Typewriters;Conferencing Products & Solutions ± Projectors, Plasma Displays & Electronic...