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Category: Business and Industry

Date Submitted: 09/15/2012 04:31 AM

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I am the new General Manager Of McDonald Corporation my proposal is as follow.


McDonald was found in 1955 by Ray Kroc, it have now 33,000 restaurant all over the world, despite so many competitor completing one another, MacDonald is still reminding as one of the market player in F&B industry.

McDonald's, the world leader in restaurant sales, posted steady earnings growth throughout the recession (see chart).

(See ref 8)

McDonald controls 18.3 percent of the 72 billion fast food market in the united states which is more than the next three chain combined, it also the largest purchaser of beef in united states. The chain serve up to many French fries that each year it purchases 5 percent of the entire U.S potato crop and 2 percent of all the chicken. McDonald is also account for 5 percent of all coca cola sold in United States in bottles and cans. McDonald has become public company in 1965. They have the most powerful manpower in the market with more then 500,000 people on the pay roll at any one time. The fundamental secret for McDonald success is the way it achieves uniformity and allegiance to an operating regimen without sacrificing the strength of individuals. To ensure great quality of food, McDonald treat their supplies as a part if their family and also to ensure employee in McDonald serve customer with great customer service and great food, they have implement a system which all employee have to go through a test before they can serve if any of the employee have failed any of the test, they are not allow to service the area where they have failed.

When we talk about what is McDonald strategy? Everyone knows that our strategy is through mass media and toy for kids. We know that the key for attracting adults is by appealing to kids. Advertising of family eating McDonald and promotion featured giveaways to children is our marketing strategy. McDonald always plan ahead than any other restaurant for us to keep competitive in the...