Marketing

PREMIER COMPUTER FORENSICS, LLC

Premier Computer Forensics, LLC

Marla McLemore

Kaplan University

September 27, 2009

Contents

Subject Page

Marketing Objectives ……………………………………………………………. 3

Achieving Marketing Objectives....…………………………...……………….. 3

Product ….…………….………………………………………….. 3

Price …………………………………………………………… 3

Promotion …………………………………………………………… 4

Place……………………………………………………………… 4

Conclusion ……………………………………………………………….…..…… 5

Marketing Objectives

In this section I will identify any objectives that the current marketing plan is attempting to accomplish. I want to earn $10,000 in profit and my target profit margin is 5% on sales, then I will set a goal of $20,000 in sales revenue. With an average service price of $25.00 on services at 45%, I would receive $2.23 per sale. Therefore, I would have to sell my services to at least 50 people to generate $20,000 of revenue. I would like to increase product awareness among the targeted audience by 30 percent over a one year period. This would also include informing the target audience about the features and benefits of my services as well as its competitive advantage which would lead to an increase of sales in one year.

Achieving Marketing Objectives

Product

Product is one of the components of the 4P’s of marketing. A company or an individual must have product to market and to offer to the people. A product is define as anything that can be offered to a market for attention, use, or consumption, and that might satisfy a want or need.

Computer Forensics will meet the customer’s needs by providing a value added, quality service which will aid customer’s in preventing identity theft. This service will also be provided to insurance companies for prevention of insurance fraud.

Price

Price is another component of the four Ps of the market mix. Price is defined as the amount of money charged for a...