Marketing Plan

NEW ERA UNIVERSITY

No.9 Central Avenue, New Era, Quezon City

Marketing 05-5

MM2 (TF-7:00-8:30)

Room 419

I. CHAPTER 1: EXECUTIVE SUMMARY

Tropical hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this Idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. In 1962, the business has grown into a grocery store and expanded rapidly into a Supermarket.  It was also in this year that the concept of a Coffee Shop within the Supermarket was launched with the introduction of Tropical Hut Hamburger

Today, THFMI has six (6) TH Supermarket branches, five (5) TH Drugstores, fifty-five (55) TH Hamburger outlets and four (4) 10/Q Convenience Stores to serve its variety of growing customers.

Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations.

CHAPTER II: BUSINESS REVIEW

A. COMPANY HISTORY

TROPICAL HUT

Founded: 1962

Food: Hamburger, spaghetti, Fried Chicken, Local breakfasts, Salads, sandwiches, etc.

Website: http://www.facebook.com/tropicalhut#/tropicalhut

Payment method: cash, visa, amex, master card

Business hours: opens from 6:00 am to 9:00 pm

* Sat, Sun – 6 am- 9 pm

* M, T,W, TH,F- 7 am- 9 pm

Services: Delivery

Specialty: Hamburgers and fries

Tropical Hut Food Market, Inc. (THFMI) started its operation as a small sari-sari store and is owned by the Que family.  In 1962, the business has grown into a grocery store and expanded rapidly into a Supermarket.  It was also in this year that the concept of a Coffee Shop within the Supermarket was launched with the introduction of Tropical Hut...