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Category: Business and Industry
Date Submitted: 09/20/2012 08:39 AM
Advisory report
Philips Marketing Unit
Title page
Title: Advisory report
Subtitle: Philips Marketing Unit
Date: 15-06-2010
Commissioner: August Timisela
Student: Nathalie Laming 093319
Preface
Thanks to the lectures and workshops provided by school made it possible to realise the theme assignment of the corporate real estate management.
The separated assignments we had every week, including the research we did, was from big importance for the end report.
We also would like to thank our tutor, Ingrid van Berlo. With the weekly meetings, evaluations and the feedback we received, we were able to complete the final report of this theme.
Content
Title page 2
Preface 3
Content 4
Introduction 5
1.0 Management summary 6
2.0 Research on Philips 7
3.0 Criteria for Philips 9
4.0 Explanation of the main aspects 10
4.1 Location 10
4.2 Building 12
4.3 Offices 16
4.4 Work Place Concept 17
5.0 Financial cost calculations 19
6.0 Legal consequences 23
7.0 Conclusion 24
8.0 Bibliography 25
Appendix I Extra information about the marketing unit 26
Appendix II List of demands 27
Appendix III REN-form ‘Het Turfschip’, ‘Kloosterplein’ and ‘Stadionstraat’ 30
Appendix IV Different kind of offices 39
Appendix V Plan of Approach 41
Introduction
As consultancy company, MNO, we will advice Philips N.V. to replace the marketing unit of this company to Breda, Noord-Brabant, The Netherlands.
The assignment is meant to give an advice to the commissioner of Philips N.V.. During the six weeks of research for this company, we were able to realise this advice. Our consultancy company, MNO, did research on all aspects, for example: interior, finance and legal, to realise a substantiated advice.
The advice is based on three main topics, the locations, the building and the office. The needs and wishes, together with the vision of Philips N.V. were the main reasons for choosing the building ‘Het...