Fruity

FRANCHISE OF ZAGU-WALTERMART, CARMONA, CAVITE

SUBMITTED BY:

Angelica M. Agon

Shirlyn Joy M. Getes

Michelle B. Mendez

Patricia Ann Mora

Maechelle B. Restrivera

SUMITTED TO:

Mr. Alberto Aguilar

August 2012

INTRODUCTON

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of Anglo-French derivation - from franc - meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods that avoids the investments and liability of a chain. The franchisor's success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business .

History of Franchisor

According to dela Cruz (2009), the founder and the brain behind the success of the Zagu Philippines is Genevieve Lim.

| Lim was a young bubbly 25-year-old out-of-work fresh graduate in 1999 when she opened her first Zagu Shake kiosk in an |

|austere corner of a bowling center at Valle Verde in Quezon City. |

|She had just finished food science and technology at the University of British Columbia in Vancouver, Canada where she supported |

|herself as a barista for Starbucks. Back home, she tried to apply for a similar job also at Starbucks, but was told that they prefer |

|training and promoting people from within. Disappointed and bored, Genevieve toyed with the idea of starting a business and wondered if|

|her favorite drink while still a student in Canada might be it. She immediately returned to Canada to talk to suppliers and came back |

|with a bagful of supplies to start her pearl shake business....