Business Strategies

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Date Submitted: 09/24/2012 07:18 AM

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The vision that drives C4D practice in UNICEF is consistent with UNICEF’s mission and the human rights approach to development.

UNICEF C4D envisions a world in which people come together as equals and dialogue so that all children, families and communities have access to the information, skills, technologies, and processes they need to generate solutions; are empowered to make informed choices, reach their full potential; and participate meaningfully in decisions affecting their lives and realize their rights.

The mission of C4D in UNICEF is to collaborate with partners to harness the power of communication and social networks to make a positive difference in the lives of children, their families and communities. C4D promotes the use of a judicious mix of participatory communication strategies and approaches in order to increase the impact of development programmes, accelerate achievement of global and development goals and enhance the ability of families and communities to achieve results for children and realize their rights.


Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

* To refresh the world...

* To inspire moments of optimism and happiness...

* To create value and make a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

* People: Be a great place to work where people are inspired to be the best they can be.

* Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

* Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

* Planet: Be a responsible citizen that makes a...