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Date Submitted: 09/25/2012 01:13 PM
Research in China’s Alibaba’s Development
GUO-AN WANG
YONG-TAEK LIM
College of Economics and Center for Studies of Modern
Dept. of International Trade, College of Social Science
Business, Zhejiang Gongshang University
College of Social Science, Kunsan National University
Hangzhou, P. R. China
Gunsan, South Korea
email: wangguoan@mail.zjgsu.edu.cn
e-mail: lyt@kunsan.ac.kr
Abstract—The five marketing strategies of Alibaba have
accelerated its development and helped to distinguish itself in the
field of e-trade in the world. Firstly this paper reviews Alibaba’s
development, then analyzes its five marketing strategies and the
creditability it has attached importance to. Finally it provides
some proposals for its future development after the global
financial crisis.
The third phase (2003-2004): Developing overseas markets
to expand the scope of e-trade. China Suppliers helps
enterprises to build their own English websites and provide
them with independent accounts and passwords so that the
business information of these enterprises is available online to
nearly 420 thousand professional buyers from 220 countries,
which can create a great number of business opportunities for
these enterprises.
Keyword: Alibaba, e-Trade, SMEs, credit, marketing
I. INTRODUCTION
As an outstanding e-trade services company with only
13-year development, Alibaba covers several e-trade patterns,
including B2B and C2C, e-markets and Web search
technologies, such as the search engine and the portal. In these
fields, Alibaba has been very successful for its unique business
model. At present there are B2B websites, such as
china.alibaba.com for Chinese enterprises, www.alibaba.com
for international enterprises, www.alibaba.co.jp for Japanese
enterprises,
www.taobao.com
for
C2C
e-trader,
www.alipay.com which provides reliable payment services for
e-transactions. In addition there are www.alisoft.com,
www.alimama.com,...