Marketting

MKTG 3010-01 MARKETING PRINCIPLES

Summer 2006

4/28/05

Location and Time:

Instructor: Wayne A. Roberts, Jr., Ph.D.

Telephone:

Email: RobertsW@suu.edu

Office:

Office Hours:

Text: Kotler, Philip & Gary Armstrong, (2004), Principles of Marketing, 11th Edition. Upper Saddle River: Prentice Hall.

Course Website: We will have a Website for this class that will be used extensively. PowerPoint slides, assignments, this syllabus, and other useful material will be posted there as we progress through the semester. A link to this Website is available through http://www.suu.edu/faculty/robertsw/.

Course Description: An analysis of problems and concepts concerned with the distribution of goods from producer to consumer. The course includes a survey of marketing research, product planning, pricing, channels of distribution and promotion. Prerequisite: accepted to Advanced Standing or in department.

The primary objectives of this course are reflected in the following:

1. At the conclusion of this course you should be able to identify and explain important marketing terms and concepts.

2. In addition, you should be able to apply marketing concepts and frameworks to real world situations. You should be able to think from a marketing perspective.

3. You will gain an understanding for how technology, particularly the Internet, has (and is) impacting relationships between firms and their customers, and among firms and their channel partners.

4. You should gain an appreciation for the importance of marketing thought and action in today's world, and should understand its role in profit, nonprofit, and public organizations.

While we will rely on the textbook and other readings, some discussion of problems and specific situations, and perhaps some case analysis, will be employed.

Grading

Grades will be based on the following:

Discussion 10%

Homework 10%

Midterm Exams 60%