Case Study

QUESTION 1

Innovation is the development of new customer value through solutions that meet new needs and also market needs in new ways. Many businesses applied the concept of innovation to their product to ensure their products can compete within the industry. Saint Laurent is in the fashion industry that very volatile with the time. The changing of the environment cause the taste and style of the consumers always change from time to time. With that, the fashion industry must be adapted with that changing in order to expand business in the sale of clothing in various fashions.

Saint Laurent used innovation to enhance his image as a designer by introduces a new trend that is suitable especially for women. To dress them he constantly was innovative and would drift from conventional ideas. This can be seen where he had given women shoulder pads, safari suits and other suits as a new trend. This innovation show, the product that the company produced focused to women at any level of ages. Surprisingly, this innovation gets a good feedback from the various customers. By introducing these products, he can get competitive advantages in the fashion industry and also captured the market. This is a good innovation use by the company in introducing their product to the customers. By using this innovation they are able to produce the products that are different with others.

Saint Laurent also applied process of innovation to their business. Saint Laurent introduces a new trend that is suitable for woman. For example, they had given women shoulder pads, safari suits and trouser-suits as a new trend. This innovation gets a good feedback from the customers. They get a competitive advantage in the industry by introducing these products. The step that taken by the company show the company is very innovative in their business which is fashion because able to produce the products that are different with the others.

In the other hand, they also applies a men trend and...