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After Air India and Jet Airways, IndiGo cuts ticket prices by up to 40% to lure travellers

Anindya Upadhyay, ET Bureau Sep 26, 2012, 07.08AM IST


SpiceJet|Kingfisher Airlines|Jet Airways|'Jaldi Jaldi' scheme|IndiGo ticket prices|IndiGo airfare|Indigo|Air India

(Airlines have declared…)

NEW DELHI: Airlines have declared a full-blown price war to entice more passengers this festival with budget carriers IndiGo becoming the third to offer up to 40% discounts on a month's advance booking, after Air India and Jet Airways did so a few days ago.

SpiceJet, the third-largest airline in terms of market share, is also expected to announce a similar move shortly, two travel industry sources said.

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Though these discounts are a much-needed respite for passengers who have either reduced air travel or have shifted to other modes of transport due to high airfares this year with the removal of Kingfisher Airlines' capacity, airline players think this may impact their financials.

"Discounting fares in an already depressed yield market when costs are rising is not welcome news and it will put a lot more pressure in the airline sector. But I don't believe it will impact our financials as much as last year due to the fact that capacity has come down across the industry and we expect a strong holiday season in both international and domestic markets," a senior executive of Jet Airways told ET.

Last Thursday, Air India came out with the 'Jaldi Jaldi' scheme, offering passengers up to 40% discount on various routes while Jet Airways came up with similar discounts a day later.

Under 'Jaldi-Jaldi', tickets booked 30 days in advance on Mumbai-Goa sector...

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