Branding

Branding

Branding secures fundamental relationships between the organization, employees and the target market. It is an emotional tool that can be leverage to connect with consumers. It creates loyalty to the product and organization; it boosts consumption which will help compete with similar organizations. Branding makes it easier for an organization to deliver the message of what the product or service promise to do for the customer and it facilitates its recognition. For a non-profit organization, branding can help to increase program awareness, improve funding and consequently, to improve social welfare.

Leaders can star by getting to know the organization and its target audience. They can do research by interacting with individuals through unique experiences by understanding the needs, expectations and experiences. Develop a plan to ensure consistency in attitudes and behavior within the organization with what values are being projected to the public.

For many years I have been loyal to Verizon Wireless. I always had positive perceptions and associations with the brand. I always thought of this cellphone company as to having cutting edge technology, the lattes gadgets in cellphones and the most geographic coverage, making them very reliable. My perception of the product was that I had the best product with the best service in the market and that it was not going to be inexpensive. I found acceptance and fairness in the prices. As time pass and other companies offer about the same or more for less, I had stay with the company because of the long term relationship I have with them. Also, my job uses Verizon and some close family members so it’s convenient to stay with this company.

This article has helped me understand the importance of branding for a company and the advantages of doing so. By understanding the process of developing a brand a can determine at what stage the organization is in developing their own. I will be able to identify key...