Site Census

SiteCensus

SiteCensus is a browser-based audience measurement tool that provides in-depth tracking and analysis of your Web site users, site performance and other critical measurement data.

Use SiteCensus to:

• Conduct Web site analysis and:

- track newsletter and e-mail conversion rates

- measure ads, text links, downloads and keywords

- assess your audience’s surfing patterns

• Gather accurate, independent, third-party measurement data to validate your audience demographics and site traffic reports with your advertising and marketing partners and prospects

• Build on key performance indicators to support broader business objectives

• Develop analytical models, based on real-time reporting, to interpret research and benchmark your site against other sites

Business Critical Information

SiteCensus reporting delivers site, link and search engine performance metrics; usage trends; content and product placement insights; audience distribution analysis; and visitor loyalty and behaviour data. Analysis is delivered via concisely-constructed reporting modules in near-real-time, ensuring that each important component can be researched independently and benchmarked internally.

Independent Third-Party Measurement Data

SiteCensus delivers accurate, credible and reliable measurement that serves as building blocks for your online business and content strategies, as well as key performance indicators that contribute to your wider business objectives.

SiteCensus Product Suite

SiteCensus includes multiple products and measurement tools through robust modules or standalone companion tools - tailored to your specific measurement objectives.

• SiteCensus Streaming: Accurately measures streaming media initiated and viewed on your site

• SiteCensus Link Overlay: Fully evaluate the performance of text links, buttons, and download links through visual page reporting

• SiteCensus Demographics: Integrates online survey capabilities with site measurement in one clean...