Submitted by: Submitted by raphcamp
Views: 779
Words: 2166
Pages: 9
Category: Business and Industry
Date Submitted: 10/03/2012 08:46 AM
Samsung Case Study --
QUESTIONS:
* -------------------------------------------------
1. Does Samsung have a competitive advantage? If so, how are they creating added-value
* -------------------------------------------------
compared to industry competitors? Make sure to quantify your claims. (In answering this
* -------------------------------------------------
question, you will find helpful information in exhibits 6-7k (but not only there)).
* -------------------------------------------------
* -------------------------------------------------
a. Compare Samsung’s “value stick” to that of an “industry average” competitor
* -------------------------------------------------
and briefly justify any differences. (Remember that willingness-to-pay and
* -------------------------------------------------
willingness-to-supply are generally unobservable, but you can still engage in
* -------------------------------------------------
informed speculation.)
* -------------------------------------------------
* -------------------------------------------------
b. Propose potential explanations for the higher WTP/P and/or lower C/WTS of
* -------------------------------------------------
Samsung. (Recall that with Walmart we discussed the squeezing of suppliers vs.
* -------------------------------------------------
more efficient operations as potential sources of their low cost advantage, while
* -------------------------------------------------
in Zara, we talked about higher quality garments vs. faster response as possible
* -------------------------------------------------
drivers of their WTP advantage.) Based on your analysis of the activities of the
* -------------------------------------------------
firm, and data from the case, what is the most important driver of Samsung’s
* -------------------------------------------------
WTP/P and/or C/WTS advantage?
*...