Submitted by: Submitted by xian4649
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Pages: 20
Category: Business and Industry
Date Submitted: 10/04/2012 12:25 PM
Marketing Project
Presented to Professor Ron Conlin on
Tuesday April 19, 2011 at 8:00am
BA 355, Spring 2011
Rebecca Ellson, Richard Estrella, Taylor Gyde, Matthew Hurley
Table of Contents
Executive Summary Page 3
Environmental Scan and SWOT Analysis Page 4-8
Environmental Scan Page 4
Competition Page 5-6
Plyometric Training Page 6-7
SWOT Analysis Page 7-8
Target Market Page 9
Marketing Mix Page 10-21
Introduction Page 10-11
Distribution Strategy Page 12-13
Pricing Strategy Page 14
Advertising and Promotion Strategy Page 15-18
Financials Page 19-21
Executive Summary
JumpSoles is an up and coming plyometric training tool that increases an athlete’s vertical jump and sprint speed. This revolutionary tool will increase an athlete’s competitive advantage in their sport. JumpUSA, the company producing JumpSoles, is currently only present on the Internet, and this plan will dictate how expansion of this product will take place.
MISSION STATEMENT
To expand and utilize our new marketing strategies to raise awareness and increase profitability by defeating competition in both results and availability.
Currently, our target market is Basketball players in the middle school and high school range. Benefits of the product vary between levels, with larger gains present in beginner athletes but more competitive gains within intermediate/advanced athletes. We propose that the target market be refined to better serve JumpUSA. Our proposed target market can be seen in the following breakdown:
* Athletes of a variety of sports including Basketball, Volleyball, Track and Field, Cross Country and Football
* Parents of middle school and high school athletes
* Middle to High socio-economic areas
Competition within this market is limited, which provides JumpSoles with the opportunity to expand easily. Some of the competition...