Strategic Analysis of Radisson Blu

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Table of context

1. Introduction 3

2. Background of Radisson Blu and Ohakune 4

2.1 Background of Radisson Blu 4

2.2 Background of Ohakune 4

3. Analysis of purpose of Radisson Blu 5

3.1 A criteria for analysis of organizational purpose 5

3.2 Analysis of organizational purpose of Radisson Blu 6

 Customers 6

 Products 6

 Markets 7

 Technology 7

 Concern for survival, growth, and profitability 7

 Philosophy 8

 Self-concepts 8

 Concern for public image 8

 Concerns for employees 9

4. Analysis of competencies and value proposition of Radisson Blu 9

4.1 Core competencies 9

4.2 Distinctive competency 10

4.3 Competitive advantages 10

 Superior efficiency 11

 Superior quality 11

 Superior innovation 11

 Superior customer responsiveness 12

4.4 Value chain activity 12

5 Conclusion 14

6 Reference 16

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Introduction

To achieve success in business in the hotel industry, right decisions on strategic management are pivotal. According to David (2007) , an effective mission statement is central to a business’s strategic planning and implementation. A good mission statement containing nine components can provide a practical framework for an organization to evaluate its business purposes. Furthermore, adding value for customers and creating competitive advantages have become a central theme in organizational strategic management (Byeong Yong & Haemoon, 2004). The purpose of this report, therefore, is to help Radisson Blu Hotels/Resorts expand their market by developing a new ski resort in Ohakune, New Zealand. However, before implementing the strategic decision, this report will give in-depth understanding of Radisson Blu’s strategic management including business purposes, core and distinctive competencies, competitive advantages and its value chain activities for creating customers’...