Submitted by: Submitted by jennyzhu
Views: 614
Words: 4333
Pages: 18
Category: Business and Industry
Date Submitted: 10/04/2012 02:03 PM
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Table of context
1. Introduction 3
2. Background of Radisson Blu and Ohakune 4
2.1 Background of Radisson Blu 4
2.2 Background of Ohakune 4
3. Analysis of purpose of Radisson Blu 5
3.1 A criteria for analysis of organizational purpose 5
3.2 Analysis of organizational purpose of Radisson Blu 6
Customers 6
Products 6
Markets 7
Technology 7
Concern for survival, growth, and profitability 7
Philosophy 8
Self-concepts 8
Concern for public image 8
Concerns for employees 9
4. Analysis of competencies and value proposition of Radisson Blu 9
4.1 Core competencies 9
4.2 Distinctive competency 10
4.3 Competitive advantages 10
Superior efficiency 11
Superior quality 11
Superior innovation 11
Superior customer responsiveness 12
4.4 Value chain activity 12
5 Conclusion 14
6 Reference 16
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Introduction
To achieve success in business in the hotel industry, right decisions on strategic management are pivotal. According to David (2007) , an effective mission statement is central to a business’s strategic planning and implementation. A good mission statement containing nine components can provide a practical framework for an organization to evaluate its business purposes. Furthermore, adding value for customers and creating competitive advantages have become a central theme in organizational strategic management (Byeong Yong & Haemoon, 2004). The purpose of this report, therefore, is to help Radisson Blu Hotels/Resorts expand their market by developing a new ski resort in Ohakune, New Zealand. However, before implementing the strategic decision, this report will give in-depth understanding of Radisson Blu’s strategic management including business purposes, core and distinctive competencies, competitive advantages and its value chain activities for creating customers’...