(Updated 2012) Analysis Past Year Questions: Mkt243

CHAPTER 1

INTRODUCTION TO MARKETING

MAR 2012

Quest 1: Part D

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Identify and discuss each of the four (4) philosophies.

(15 marks)

SEPT 2011

Quest 1: Part D

Identify and discuss with appropriate example the marketing management philosophies.

(15 marks)

APR 2011

Quest 1: Part C

Explain the differences between sales and market orientation.

(5 marks)

OCT 2010

Quest 1: Part C

There are several important reasons to study marketing. Name four (4) of these reasons.

(5 marks)

APR 2010

Quest 1: Part C

Exchange is the key concept in the definition of marketing. List five (5) conditions that must exist for an exchange to occur.

(5 marks)

APR 2010

Quest 1: Part D

Identify and discuss four (4) philosophies of marketing.

(20 marks)

OCT 2009

Quest 6: Part D

Four competing philosphies strongly influence the role of marketing and marketing activities within an organization. Describe briefly any two (2) marketing management philosophies.

(5 marks)

APR 2009

Quest 1: Part C

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Describe briefly any two (2) marketing management philosophies with an appropriate example of each.

(5 marks)

APR 2008

Quest 1: Part C

Discuss the differences between sales and market orientation.

(5 marks)

CHAPTER 2

MARKETING ENVIRONMENT & ETHICS

MAR 2012

Quest 3: Part D

Explain any of the five (5) external environment of marketing and how it affects a firm.

(5 marks)

SEPT 2011

Quest 2: Part C

Explain the components of corporate social responsibility

(5 marks)

APR 2011

Quest 1: Part D

Draw the diagram and elaborate with examples the pyramid of Corporate Social Responsibility.

(15 marks)

OCT 2010

Quest 2: Part C

Describe any two (2) economic areas of greatest concern for marketers.

(5 marks)

OCT 2010

Quest 1: Part D

Discuss the external environment of marketing and...