John Lewis

John Lewis Analysis

Company Overview

John Lewis partnership plc is a large retail chain that engages in retail business based in the UK. The chains are operated under the John Lewis brand name or the Waitrose brand names. The chains deals in stock virtually any type of merchandise that range form household goods, electrical equipment, furnishing, giftware, home technology appliances and devices, apples, beef, chicken all types of daily products fruits, fashionable clothing, pears eggs and mushrooms (Bloomberg Business Week, 2011). The stocks have a wide range of merchandise that suits any type of customers, and this has aided the chains in marketing campaigns. The company in additions to the above merchandise has a wide range of insurance products that include; weddings, travel, pet insurance, travel, and life cover assurance services.

Finch (2010) explains that Waitrose is still in on a fast moving track that is meant to transform the up market food chain into a full consumer brand name in all their branches in UK and in other countries. Waitrose has the strategy to compete with other global names such as Heinz and Kellogg’s, which are the leading fast moving consumer goods leaders and brand names. The main strategy according to Finch is take a creative approach and taking the products as close to the customers are possible. There is a mutual understanding with the partner at the highest levels possible to work towards this goal, and this understanding has seen the chains rapidly expand over a short time as would be explained later.