Project Report on Acc Cement

PROJECT REPORT

ON

Brand Image of ACC Cement in the Cement Industry

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

TO

FACULTY OF MANAGEMENT

(Punjabi University, Patiala)

Faculty Guide: SUBMITTED BY:

Ms Kavita Amit Kumar

MBA-3rd

Roll no. 5277

CHANDIGARH GROUP OF COLLEGES,

GHARAUN

2010-2012

CERTIFICATE OF APPROVAL

This is to certify that the project report entitled “Brand Image of Cement Industry” carried out by Amit Kumar has been accomplished under my guidance and supervision. This project is being submitted by him in the partial fulfillment of the requirements for the award of the Master of Business Administration from Chandigarh groups of colleges (School of Management study) .

This is an original work and has not been submitted by him anywhere else for the award of any degree/diploma. All sources of information and help have been duly mentioned and acknowledged.

CHANDIGARH GROUPS OF COLLEGES

ACKNOWLEDGEMENT

First of all I would like to thanks my college lecturers & my collage administration for providing us such a beautiful chance for introduction our self with actual corporate life. I am doing my final training in ACC which gave me a good exposure and a hand-on experience of the modern office practices.

I would like to thanks Mr. A. Roy Choudhary – Plant Head, Gagal Cement Works, for giving me an opportunity to be associated with his esteemed unit for gaining such practical knowledge & providing me necessary inspiration as well as encouragement during the course of this training.

I wish to express a deep sense of gratitude & sincere thanks to my project guide Mr. Vikram Singh (Sr. Manager, HRA) & Mr. Anishkundel (Chief Marketing Manager) and other staff, for giving me time, out of their busy schedule, for imparting me with such great...